Focus groups Paris with Puzzle

“When managing international projects,

I always look for people

who already found themselves in this situation before,

so I know they will understand

what I really need

without me having to explain it

over and over again”

“When you manage a multi-country project,

You cannot be expected

to know all the cultural context and subtleties.

It is therefore extremely important

to find people who have in-depth knowledge

of their market and of the sector

you  are dealing with”

“Sometimes after the briefing you realize that

the researcher is not ready, or that things still need to be clarified;

frustrating as this may be, as long as it’s before the field part, things can still be corrected and you’re still OK.

But sometimes you’re in the viewing room, and your client is with you, and you realize that the moderator is missing a point… Boy, are you in trouble”

“When you have to coordinate many

countries at the same time,

good organization is of the utmost importance.

There is simply no room for error”

“I don’t have the time

to keep briefing the agency

or to walk them through the process.

What I need is people who understand quickly and get the job done perfectly”

“I need to work with senior, top-level researchers only,

with a solid experience

in the market we’re dealing with.

Why?

Because that’s the best way to make sure

that things will be done properly”

“When conducting international research

It always feels safer when recruitment is done in-house

and not outsourced.

Why?

Because that way I know I will get Immediate feedback and updates on the recruiting process”