Is co-living a new marketing term to designate flat-sharing? Not quite. The concept of coliving has emerged on the American real estate market for some time and is just starting to assert itself in France.
To put it simply, the principle of coliving is similar to that of coworking, which offers places to work with others, for a short time.
What is co-living ?
Co-living is a way of living in community in the city that combines coworking and roommate, and therefore brings together professional and personal life in the same place.
In other words, the living space shared with roommates also becomes a workspace. Without necessarily being part of the same company, individuals in co-living can therefore organize mutual aid or skills-sharing sessions.
Most of the time, co-living is intended to build communities sharing common interests: art, foodtech, ecology, etc.
As for the layout of the spaces, these are constructed as follows : a building with several independent apartments or rooms and common areas such as a large kitchen, a fitted workspace, a gym, shared toilets ...
Among the services included in the rent for “co-deliverers”:
- Fibre optic network
- Housekeeping and laundry
- Various subscriptions (Netflix, Spotify…)
- Sports equipments (dumbbells, mats, etc.)
- Advanced technological equipment
- Provision of healthy snacks (fruit, seeds, etc.)
All of these details are reminiscent of student residences.
Who is co-living for?
Unsurprisingly, the concept of coliving appeals to millennials (Y) and centennials (Z) who already accustomed to flat-sharing but also more open to collaborative lifestyles.
And for good reason, this way of occupying spaces, gathered as tribes,could be the meeting point between collaborative economy and service development. These generations are made up of young entrepreneurs, startupers, freelancers, remote employees and even artists.
Consequently, they are much less cautious than their elders and are indeed much less afraid of mixing personal and professional life.
However, the aim of coliving is to mainly bring together young talents who are willing to build new projects hand in hand. The concept actually illustrates a completely different reality : the difficulty of finding accommodation in big cities such as in Paris, due to a fragile real estate market and evermore demanding agencies.
A thriving business
This form of housing has everything to attract young workers, which the Colonies start-up took advantage of.
As a consequence, they recently raised some 180 million euros ($34M) in funding to carry out its projects, only three years after its creation.
The company’s ambition is to promote the concept by opening a hundred residences throughout Europe and in France with a residence of 96 apartments in Paris with a whole range of services included (catering, spa, bookstore, gym, etc.) by 2022 .