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According to a study carried out by KantarWorldPanel for the FranceAgriMer agricultural office, dairy products and their consumption show very different results depending on the product categories which are the following : ultra-fresh products, packaged products, organic products, etc.

During quarantine, a lot of french women skipped their everyday makeup routine and stopped wearing bras which is still the case now life - almost - returned to normal. What are the new habits of french women regarding makeup and what trends have been announced and confirmed since the end of lockdown ?

French people daily life has significantly changed due to the COVID-19 lockdown, causing consumers to rethink their eating habits. With fewer outings and less impulse purchases, consumers acquired a brand new routine to discover new tastes, spend some time with their family or relieve boredom. What are the new eating habits acquired during lockdown ? How has COVID-19 changed our relationship with food?

Is co-living a new marketing term to designate flat-sharing? Not quite. The concept of coliving has emerged on the American real estate market for some time and is just starting to assert itself in France. To put it simply, the principle of coliving is similar to that of coworking, which offers places to work with others, for a short time.

Avocados are considered as an excellent source of good fats as well as one of the most instagramable fruits of all time - especially when it comes as avocado-toasts. Nevertheless, this could change within a few years. Sorry not sorry, serial-brunchers.

For a few years, the french organic market has known a notable growth but it is still not enough to convince french people. Nowadays organic products represents only 5% of the french household’s monthly food expenses.

Some eat to live, others live to eat. On the one hand, the hedonists, those who have seen everything, tasted everything, unfortunately did not like everything but loved devouring the latest vegan burger dripping with plant-based faux-cheese, greasy bubble waffles or mochis. On the other hand, the healthy-gurus, the taco lovers, the curious ones, the gourmet, the sweet tooth, and a whole bunch of food lovers seeking for new tastes and culinary surprises. What food trends will define how they e

In the past few years, we have been waiting for a deadline. A deadline that marks a turning point, a split between two distinct parts of the year. There is a before - when we suck life out of our planet - and an after - when we feel awfully bad about it - to this date. And year after year, it moves backwards.

In 2016, TiktTok was launched (under the name of Douyin for the China Market, with the specific compliances to the chinese restrictions) and grew very quickly before gaining popularity worldwide. In 2017, ByteDance, the owners of TikTok/Douyin bought Musical.ly and combined the two apps to get a single war machine, keeping the title TikTok.

It just took a few years for social media - and especially Instagram - to disrupt the cosmetic market by giving their chance to new brands, new figureheads and new beauty trends. That is a fact : Instagram has become the number one beauty salon of millennials and gen Z.

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