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Thanksgiving is emblematic of the United States. Featured in many movies at the cinema and in all of our favorite US series, it is the perfect time for a warm family reunion in a delicate atmosphere of fall. This year, Thanksgiving is the November 28th, and Americans will be able to devour the turkey and enjoy a moment with their family, just before Christmas and New Year’s Eve. Thanksgiving : what is it? Thanksgiving, the most renowned American holiday, was first held in 1621 in Plymouth. It...

Have you ever noticed, in a supermarket or a store, some customers holding their phones and scanning all the content labels of the products, one department after the other ? They’re probably using a consumption guide app. Over the last few years, these consumers apps have flourished for numerous products, starting with food and cosmetics. But is it really helpful ? Follow the guide ! The benefits of consumption guide apps Between mad cow disease, the Horsegate (or Spanghero affair) and the...

Spring 2020, the pandemic is raging around the world and containment measures, often very strict, force people to stay at home. No more outings, no more dates, no more discoveries. Nevermind, Tinder still recorded the world biggest number of swipes - 3 million - on Sunday, March 29. The app, which was already deep-rooted in the daily lives of the younger generations (Tinder users are now mostly 18-25 years old), was about to redesign their lockdown routine. Today, September 2020, the youngest...

According to a study carried out by KantarWorldPanel for the FranceAgriMer agricultural office, dairy products and their consumption show very different results depending on the product categories which are the following : ultra-fresh products, packaged products, organic products, etc.

During quarantine, a lot of french women skipped their everyday makeup routine and stopped wearing bras which is still the case now life - almost - returned to normal. What are the new habits of french women regarding makeup and what trends have been announced and confirmed since the end of lockdown ?

French people daily life has significantly changed due to the COVID-19 lockdown, causing consumers to rethink their eating habits. With fewer outings and less impulse purchases, consumers acquired a brand new routine to discover new tastes, spend some time with their family or relieve boredom. What are the new eating habits acquired during lockdown ? How has COVID-19 changed our relationship with food?

Is co-living a new marketing term to designate flat-sharing? Not quite. The concept of coliving has emerged on the American real estate market for some time and is just starting to assert itself in France. To put it simply, the principle of coliving is similar to that of coworking, which offers places to work with others, for a short time.

Avocados are considered as an excellent source of good fats as well as one of the most instagramable fruits of all time - especially when it comes as avocado-toasts. Nevertheless, this could change within a few years. Sorry not sorry, serial-brunchers.

For a few years, the french organic market has known a notable growth but it is still not enough to convince french people. Nowadays organic products represents only 5% of the french household’s monthly food expenses.

Some eat to live, others live to eat. On the one hand, the hedonists, those who have seen everything, tasted everything, unfortunately did not like everything but loved devouring the latest vegan burger dripping with plant-based faux-cheese, greasy bubble waffles or mochis. On the other hand, the healthy-gurus, the taco lovers, the curious ones, the gourmet, the sweet tooth, and a whole bunch of food lovers seeking for new tastes and culinary surprises. What food trends will define how they e