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Gamification (and by extension, interactive marketing) refers to the use of game-playing elements (design, rules of play, etc) to non-gaming areas (e.g banking, insurance, healthcare…) It is an online marketing technique whose basic purpose is to encourage commitment with a product or service. In other words, it is the act of making tasks and boring or hard activities enjoyable.

Of all our senses, the sense of smell is the most closely tied to our feelings and memories. Nothing has, indeed, the power to make people relive their past - however bitter(sweet) it may be - like a scent or a fragrance. Perfumes are deeply intertwined with specific moments in our lives.

Climate change, financial crisis, biodiversity loss or stagnant economy, everything seems on the verge to crumbling and nobody can do anything about it. The end of the industrial civilization is near and different bunches of survivalists are rising here and there, all around the world.

It looks like brands are slow to catch on women real needs and expectations not only as consumers but also as individuals facing several deep issues on a daily basis. Then, why should brands redefine their guidelines when it comes to marketing to women ?

Keep yourself to yourself is now a trend. To decline an invitation to go out, turn off your notifications, stay away from social media and watch Netflix with TV dinner slumped on your couch ; here are the symptoms of JOMO. You might be infected.

People mistakenly think of Gen Z (or centennials) as a lazy, unstable and stubborn bunch of young reckless misfits allergic to authority. And yet, those young reckless people are also genuinely committed, ambitious and involved in worthy causes. They might be paradoxical but they never take action without thinking about the consequences.

Since it is a qualitative research method based on exploration and introspection within a sample group, organizing a focus group requires a good survey methodology. How do your potential consumers see and consider your product or service ? Why do they provide a good or bad opinion about it ? In what situation could they use it or ask for it ?

The Singles’ Day was originally introduced in the 1990’s by chinese students from Nankin, who wanted to set up an anti-Valentine’s day for single people to celebrate their single status.